
Skills & Disciplines
Mobile App Design
Mobile Design Patterns
Deep understanding of a variety of design languages: Apple’s human interface design guidelines, Google’s material design, and other mobile platform designs, including Xamarin forms/native.
Designing for Xamarin Platform Mobile Apps
Experience designing for Xamarin.Native mobile applications. leveraging Xamarin.Platform to create UI specific to each platform allowing for more complex UIs with more intense graphics and interactions.
UX Research
Research Planning
Experience defining and executing research methods to inform on discovery and ideation. Performed wide variety or research methods including but not limited to field research, surveys, contextual interviews, remote testing, and A-B tests.
Insight Delivery
Translate data insights into measurable customer experience outcomes aligned to business goals.
UX Strategy
Design Implementation & Grooming
Break any design problem down into viable actionable chunks and solve them with clarity and precision
Ability Define, prioritize, and elaborate on design features and how they impact a product / user journey or solve a problem.
Business Analysis
Ability to define business needs and process and incorporate into an optimized user experience
Design Thinking
Experience designing new products as well as improved existing ones through ideation and incorporating design thinking into continuous development.
Teaming
Collaboration
Collaborate with cross-functional teams throughout the design and development process.
Product Design
Visual Design
Strong visual design skills, with a good understanding of typography, intuitive layouts and palate development.
Expert knowledge of Adobe CS, Sketch, Invision. 10+ years experience applying design principles from concept to final execution.
Design Libraries
Disciplined in creating, maintaining and defining atomic design elements in a way that provides consistency, confidence and familiarity to products at an enterprise level.
No matter the size of an organization, implementing proper design standards supports scalability and speed in a product by leveraging reusable components and patterns.
Modern Design
Excellent understanding of user-experience design for mobile, web and native applications. Updated on latest technology trends to deliver modern and clean design
Design Innovation
Continually look for creative ideas and inspiration in other experiences, industries or competitive spaces.
Information Architecture
User Flows
Strong ability to recognize and predict use-cases and user interaction, including happy path, unique cases /exceptions, and incorporate them into designs.
Taxonomies
Experience organizing, categorizing and finding commonalities in information to design an architecture in a way that is meaningful and makes sense to a user to navigate and interact with.
Data & Analytics
Data into Insights
Strong analytical skills paired with a data-informed mindset. Ability to understand and explore data to provide more meaning to insights and present data in a more digestible manner.
Data Visualization & Insight Design
Provides insight into complex data sets by communicating their key aspects in more intuitive and meaningful ways.
Collaborate with business stakeholders and analyze user requirements for data to better surface patterns, trends and correlations.
Transform complex /raw sets of information into graphic visualizations and groupings within a dashboards to make data more accessible, understandable and usable to help users retain information and make better-informed decisions
“My primary goal is to provide the highest level of satisfaction and ease of usability to any interaction within a digital product.”
-Paulina Vargas
About UX Consulting
I use my creative intelligence towards UX strategy and consulting, to redefine how companies relate with their users through data exploration, Ideation, and design ops to deliver IT products and services. I develop solutions through the use of lean UX, user research, data analysis and agile to modernize and optimize experiences for today's competitive tech market.