Work Experience

SR. UX Consultant

Neudesic - Tempe, AZ | 2018 - 2019

Member of the IDX team supporting both digital platform and digital workplace service lines. Work in agile method to deliver enterprise-level services and custom applications on mobile, cloud and desktop. Lead product design and experience, while developing research plans and user test for continued optimizations. Collaborate with a team of developers, designers, architects, product owners, and business analyst to deliver the highest level of products and engagement with Neudesic's client and partners Including Microsoft, Amazon, and Google.

• Define, design and deliver enterprise-level custom applications.

• Lead product design, ideation and experience.

• Create product architecture and design language & library.

• Define user flows, requirements and product roadmap.

• Specialized role in exploratory data analysis designing enterprise dashboard reports.

Recognitions:
Service Delivery Group Consultant Awarded 2018

Customer Experience Award 2018

UX Consultant II

Neudesic - Tempe, AZ | 2017 - 2018

Member of the IDX team supporting both digital platform and digital workplace service lines. Work in agile method to deliver enterprise-level custom apps and software for both desktop and mobile devices. Work in collaboration with business analyst, project manager, product owner, developers and end users incorporating Neudesic’s 4D process to discover, define, design and delivery process with success.

Expanded role to collaborate with the advanced analytics and data science team supporting data visualization and exploratory data analysis. Developed process to design and develop Insightful data analytics platforms that set the highest standard in enterprise BI software design and usability.

• 2018 Q1 Culture Captain

• 2018 Q1 Awards Winner: Customer Experience

• 2018 Outstanding Team Achievement – ScriptSave Mobile App Team

• AR Innovation Challenge Winner - 1st Place, Team HoloWorld | Microsoft HoloLens Remote Assistant

UX Research Analyst

Waggle Dance Marketing Research - Scottsdale, AZ | 2017 - 2018

• Specializing in the contextual research and usability with digital products and online experiences. Responsible for developing, conducting, analyzing, and presenting UX research and UI testing.
• Identify, prioritize and document recommendations for data collection & analytics-reporting dashboard improvement.
• Identify performance metrics, personas, user segments, and key user interactions/behaviors critical to measure in order to demonstrate success in achieving client business objectives.
• Serve as a design consultant to assigned clients to inform on user satisfaction and report data into digestible easy to follow deliverables including identification of user needs and goals, task and pain-points.

Data Research Analyst

Waggle Dance Marketing Research - Scottsdale, AZ | 2015 - 2017

Specialize in informing on design by studying human responses and interaction to product and service related information and experiences. Collaborate with a team of professionals successful in marketing to present analytics engagement objectives, measurement strategy, implementation plan, and detailed technical documentation to a wide range of client and internal stakeholders.

Key member of cross-functional team of experts in marketing, social psychology, linguistics and digital data analysis for usability research; using data from a user testing analysis, to uncover the usability and emotional drivers of user interaction with digital product. Implement rigorous custom research techniques, to deliver accuracy, insights, actionability and/or ROI to inform and optimize products.

Sr. Web & Product Designer

Cosmetic Alchemy Pharma - Scottsdale, AZ | 2017

• Lead design for web eCommerce and product distribution platform leveraging Shopify.
• Design digital assets fro display advertising, affiliate marketing and social media campaigns.
• Lead customer experience (CX) and UAT for new web releases and platform updates following best practices of human centered design.
• Implement user and AB testing to Identify key performance metrics, personas, user segments, and main user interactions/flows measure to measure performance and value mapping.
• Strategize and analyze social media, web and advertising data.
• Create branding and design library assets to ensure visual messaging are aligned across all digital and print products
• Proven collaboration with vendors, clients, agencies and internal team to analyze problems and provide powerful solutions for international markets.

Sr. Web UX Designer

Affinity - Scottsdale, AZ | 2016 - 2017

• Collaborate with marketing strategy teams, while leading design team to develop client's digital experience concept including values, vision, mission, positioning, and strategy.
• Design concepts and identify target personas to establish digital experience and design language for clients. Direct digital product strategy and execute social media, email, and advertising campaigns. Build, design and execute go-to-market campaigns across multiple digital platforms.
• Lead strategy to improve usability and optimization on client websites to drive engagement. Responsible for design, configuration, integration and cross-platform automation.

Digital Experience Director (CX)

Kyle Moyer & Co. - Scottsdale, AZ | 2016 - 2017

• Implement effective marketing campaigns using innovative tooling and software solutions for digital strategy, reporting and research to enhance communication, digital experience and interaction.

• Regularly monitor the performance of social, web and digital products to measure results and identify KPIs. Working closely with internal and external campaign managers and directors of PR to develop current and actionable digital communication. Cross-analyze results of digital experience platforms. Report campaign success and perform competitive research analyses.

• Marketing Automation - Segment and organize prospect database to target campaign messaging for the best possible results and engagement. Continued maintenance of email database and software (Green Arrow). Uphold server reputation by optimizing the success of message delivery by monitoring analytics and campaign results.

UX Research Specialist

Tallwave - Scottsdale, AZ | 2015

• Distill findings and creative insights, both graphically and verbally, from large sets of qualitative and quantitative data into digestible and actionable recommendations. Develop, deliver and present strategic findings presentations to clients. Test prototypes and wireframes for newly developed features and flows.
• Specialized in user-experience, research techniques and applications to collect data and perform secondary research on industry trends, reports, consumer trends to uncover insights that informs user centered design and/or optimized campaign performance.
• Identify, prioritize, document, and implement strategic and tactical recommendations for data collection & analytics platform improvement.
• Identify performance metrics, user personas, and key interactions. Define methods to optimize user flows.

Visual Designer

Pathway Vet Alliance - Scottsdale, AZ | 2015

• Lead designer for Eye Care for Animals veterinary ophthalmology specialty group. Create branding and design library assets to ensure visual messaging for all veterinary specialty practices. Designed company re-brand & logo 2014. Content creation and visual design for email marketing and digital ad campaign.
• Front end web design and maintenance. Requirements gathering and technical documentation of web releases and primary platform support for CMS (Wordpress). Lead web redesign and CMS migration for 2015 release.
• Create and analyze digital marketing reports to identify ROI, conversions, and derive meaningful insights to identify industry trends.

• Serve as lead graphic designer for all of Eye Care for Animals 50+ practices nationwide.